Simple Blogging using Google EEAT for New Website Builders

Introduction

• What is Google EEAT?
• Why is it important for blogging?

Setting up Your Blog

Choosing a Blogging Platform

• Popular options: WordPress, Blogger, Medium, etc.
• Factors to consider (ease of use, customization, pricing, etc.)

Designing Your Blog

• Importance of a clean and user-friendly design
• Using templates or hiring a designer

Optimizing Your Blog with EEAT

Experience

• Ensuring a positive user experience
• Optimizing for mobile devices
• Site speed and performance

Expertise

• Establishing your authority and credibility
• Creating high-quality, informative content
• Organizing content with categories and tags

Authoritativeness

• Building trust and reputation
• Encouraging user engagement and comments
• Promoting your blog on social media

Trustworthiness

• Maintaining transparency and accuracy
• Citing sources and avoiding plagiarism
• Implementing security measures (SSL, backups, etc.)

Monetizing Your Blog

• Advertising (Google AdSense, sponsored posts, etc.)
• Affiliate marketing
• Selling products or services

Measuring Success

• Using analytics tools (Google Analytics, etc.)
• Tracking key metrics (traffic, engagement, conversions, etc.)
• Iterating and improving based on data

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Course Introduction and Webinar

Site About Page

• Highlight expertise, credentials, experience

Author About Page

• Detail author bio, background, qualifications

Add Contact Information

Get Cited as a Source

Get Featured as an Author

Add a Unique Image of You

Get Multi-media Mentions of You

Get SSL on Your Site

Add Terms and Conditions

Add Privacy Policy

Add Contact Info on Homepage and Footer

Create a LinkedIn Profile

• Comprehensive professional profile

Create a Google My Business Listing

Create Quora and Reddit Profiles

• Participate, answer questions to showcase expertise

Add Authorship Schema to Your Site

Conduct a “Do and Know Audit”

• Assess your true expertise on topics

Consider User Generated Content

• Allow comments, reviews to build trustworthiness

Add an Editorial Policy to Your Site

• Outline content standards, fact-checking processes

Sign Up for H.A.R.O

Refund/Return Policy, Testimonials/Ratings, Specs/Safety Ratings

Find Authoritative Sources to Cite

• Link out to respected, trusted sites

Create Authorship Profile on Google Scholar

State the Beneficial Purpose of Your Website

• Why it exists, how it helps people

Wikipedia Page

• Having one can boost credibility

Encourage Branded Searches

• For your name/company name

Get Active on Social Media

• Engage, share your expertise

Get Reviews

• Collect positive customer reviews

Get Featured on Another Website

• Guest post, get interviewed

Do Something Newsworthy

• To attract media coverage, mentions